VP, Product Marketing · Azentio · Bengaluru

Making complex products
impossible to ignore.

21+ years building go-to-market engines and marketing organisations across BFSI software, fintech, cybersecurity, and industrial markets — across APJ, the Middle East, and North America.

21+ Years in Marketing & Business
4 Industries Led
VP Current Level · Azentio
Global APJ · MENA · North America
Marketing career — companies where I've built and led
Azentio Progress Razorpay Near Akamai Technologies Invensys
About

Engineer-turned-VP.
Built for commercial complexity.

I am a Vice President of Product Marketing with over 21 years of experience — beginning as a software engineer and choosing marketing as the discipline where I could create the larger dent. That engineering foundation is not incidental: it gives me a native fluency with technical products that most marketers have to simulate.

Today I lead portfolio product marketing at Azentio, a specialist software company serving banking, financial services, and insurance clients across 48+ countries globally. My mandate spans product adoption, go-to-market execution, product strategy guidance, and revenue enablement across a multi-product BFSI portfolio — with particular focus on markets across the Middle East, Asia Pacific, and India.

Before Azentio, I spent four years as Director of Product Marketing at Progress (NASDAQ: PRGS) — an enterprise software company whose revenue grew from ~$400M to $753M during my tenure — where my core focus was product marketing for Chef — the $220M DevSecOps acquisition and flagship of Progress's developer portfolio. Prior to that, I led product marketing at Razorpay during its high-growth phase, and at Near (now Azira) as Director of Product Marketing, building GTM, positioning, and differentiation strategy for an AI-powered location intelligence platform.

At Akamai Technologies, I managed web security products across Asia Pacific and Japan — driving market development, analyst and influencer relationships, and regional marketing strategy across India and broader APJ. This is where most of my press record was built: The Economic Times, The Indian Express, Enterprise IT News, and others.

I hold an MBA in Marketing from S. P. Jain, and a B.E. in Electronics & Communications from R. V. College of Engineering, Bangalore. I am certified in Product Marketing (Leadership and Core) and hold the Pragmatic Marketing certification across Foundations, Focus, and Launch.

Current Role
VP, Product Marketing · Azentio
Education
MBA, S. P. Jain · BE, RV College of Engineering
Domains
BFSI · Fintech · Cybersecurity · Enterprise SaaS
Certifications
PMC: Leadership & Core · Pragmatic Marketing
Geography
APJ · India · Dubai · Boston
Award
Invensys Engineering Excellence Award
Career

The full record

Aug 2024 – Present
Current
Vice President, Product Marketing
Azentio · Bengaluru, India
BFSI Software
Jun 2020 – Jun 2024
4 years 1 month
Director, Product Marketing
Progress · Bengaluru, India
Enterprise SaaS
Mar 2019 – Jun 2020
1 year 4 months
Associate Director, Product Marketing
Razorpay · Bangalore
Fintech · Payments
Jun 2017 – Feb 2019
1 year 9 months
Director, Product Marketing
Near · India
Data Intelligence · AI
Apr 2013 – Jun 2017
4 years 3 months
Product Management, Web Security — APJ
Akamai Technologies · Bengaluru
Cybersecurity · APJ
Nov 2009 – Mar 2013
3 years 5 months
Product Marketing Manager
Invensys Operations Management
Industrial Automation
2003 – 2009
Software Engineering & MBA
Larsen & Toubro · Motorola · S. P. Jain Singapore (MBA)
Engineering Foundation
Impact

Where I've moved the needle

Four industries. Six companies. One consistent through-line: marketing that connects directly to the business.

Azentio · Vice President, Product Marketing · Aug 2024–Present

VP-Level Portfolio Marketing
for Vertical BFSI Software

Current Role

Azentio builds specialised, vertical-specific software for banking, financial services, and insurance clients globally — a segment where buyers are deeply technical, procurement cycles are long, and product differentiation must be demonstrably precise. As VP of Product Marketing, I own the portfolio-level marketing mandate across key products including Azentio Loan Origination, Azentio Insurance, and Azentio AMLOCK — spanning lending, insurance, and financial crime detection.

The role requires both strategic leadership — working with product and executive leadership on portfolio direction — and close-to-market execution: enabling the sales function to win in highly competitive BFSI deals across the Middle East, Asia Pacific, and Africa. Azentio is recognised by IBS Intelligence as a global market leader across 3 categories in the 2024 Sales League Table.

700+
Clients served globally across 48+ countries — the portfolio you market into every day
3
Core product lines owned: Azentio Loan Origination, Azentio Insurance, Azentio AMLOCK
Progress (NASDAQ: PRGS) · Director, Product Marketing · 2020–2024

Four Years Driving Growth
at an Enterprise Software Company

Enterprise SaaS

Progress (NASDAQ: PRGS) is an enterprise software company whose portfolio spans developer tools, data connectivity, AI-powered infrastructure, and document management. During my four-year tenure as Director of Product Marketing, the company's revenue grew from ~$400M to $753M — and my core focus was product marketing for Chef, the $220M DevSecOps acquisition that became the flagship of Progress's developer-focused portfolio.

The most significant of these was Chef — a $220M acquisition and the globally recognised leader in DevSecOps. I led product marketing for Chef post-acquisition: inheriting a $70M ARR product (95% recurring) with a Fortune 500 customer base including GM, Meta, and SAP, and the immediate challenge of integrating Chef's identity and messaging into Progress's portfolio without eroding the developer community loyalty that made Chef valuable in the first place. The DevOps market Chef operated in was on a trajectory from $6.8B to $57.9B — getting the positioning right was commercially material.

$220M
Chef acquisition value — the DevSecOps product line Sudeep owned as PMM lead post-acquisition
$70M
Chef ARR at acquisition (95% recurring) — Fortune 500 base including GM, Meta & SAP
Akamai Technologies · Product Management, Web Security APJ · 2013–2017

Building Cybersecurity Market Presence
Across Asia Pacific & Japan

Cybersecurity · APJ

Akamai's security portfolio was technically strong but narratively invisible in the APJ market. My mandate was to establish market presence, own the editorial conversation, and position Akamai as the authoritative voice on cloud security, bot management, and DDoS — in a region where the market dialogue was barely formed.

I drove press strategy, analyst and influencer relationships, customer engagement programmes, and regional marketing strategy across India, Malaysia, and broader APJ. This is also where I authored several published pieces — in DQ India, Bank Info Security, CIO Review, and others — building a visible thought leadership record on cybersecurity in the region.

6+
Tier-1 press placements — ET, Indian Express, Gizmodo, Enterprise IT News Malaysia, DQ India
5
Bylined publications across BFSI security, cloud security, and bot management domains
~20%
APAC cybersecurity market CAGR 2013–2017 — the fast-growing market this role was built to capture
Expertise

Where I operate at
leadership level

01
Go-to-Market Strategy
Designing GTM plans that align product, marketing, and sales around a coherent commercial motion — from market entry through product launches to geographic expansion. Executed across BFSI software, fintech, cybersecurity, and enterprise SaaS markets in India and APJ.
02
Product Positioning & Messaging
Building positioning that holds under competitive pressure and resonates with technical, sceptical buyers. My engineering background gives me a native fluency with complex products — I translate depth into clarity without losing the substance that differentiates. Win/loss analysis and competitive intelligence inform every positioning decision.
03
Portfolio Marketing & Product Adoption
Managing multiple product lines simultaneously — setting the marketing strategy for a portfolio, not just a single product. VP-level experience at Azentio and Director-level experience at Progress have sharpened my ability to operate across complexity: multiple products, multiple buyer personas, multiple market segments, concurrently.
04
Sales Enablement & Revenue Impact
Creating the tools, training, and collateral that allow sales teams to win more effectively — and connecting marketing output to pipeline and revenue. Cross-functional leadership is not optional in B2B; it is the job. I have worked in matrixed international organisations and know how to build influence without authority.
Testimonials

What leaders say

From managers and peers across Akamai, Invensys, and beyond — selected for leadership signal, not volume.

"
I will highly recommend him for product and marketing leadership roles in highly collaborative organizations. Sudeep communicates well across teams and articulates and solves for complex problems in a systematic way.
Karthik Sathuragiri
Senior Director of Marketing · Automation Anywhere
"
He is able to understand complex strategies and is also able to execute according to plans. He sticks to agreed compromises even when he may not 100% agree — this is difficult to do and is an asset in an international organization.
Daniel Shugrue
Security Product Marketing · Microsoft
"
Sudeep is a true people's manager — immensely patient, understanding and motivating. His quick-wittedness, nature of taking everyone along, and having regular interactions with the team ensured there was never a drab moment at work.
Suman Singh
Global Product Marketing · Fujitsu
Publications & Writing

Point of view, in print

All Writing
Cybersecurity · BFSI
Security Trends and Threats in the BFSI Space
Companies — especially financial organisations — should obtain threat intelligence regularly, identify technologies that provide scale without impacting performance, and be ready for frequent and large-scale attacks.
Cybersecurity · India
Lack of Education on Cyber Security Issues in India
An interview with ETtech on cybersecurity issues facing India, Akamai's cloud security strategy, and the evolution of botnets — at a time when the market conversation on cloud security in APJ was still being defined.
Web Security · Bot Management
Managing Bots for Better Security and Web Experience
How organisations can take control of bot traffic to improve both security posture and end-user web performance — covering detection, mitigation, and the business case for proactive bot management.
Industrial Software · Invensys
Closed-loop Energy Management Solutions with ArchestrA Workflow Software
How integrated workflow software enables closed-loop energy management across complex industrial environments — connecting operational data to business decision-making in real time.
GTM · Marketing Leadership
Why Most B2B Go-to-Market Plans Fail Before They Launch
The gap between a GTM document and a GTM motion is where most products quietly disappear. Lessons from six companies across cybersecurity, fintech, BFSI, and enterprise software in India and APJ.
Contact

Let's work together

I'm open to conversations about senior marketing leadership roles, CMO and VP-level opportunities, and strategic advisory engagements in B2B technology companies. If you're building a marketing function — or scaling one — and need someone who understands both strategy and craft across BFSI, fintech, and enterprise markets, reach out.